Ways to Become a Digital Marketer
Companies across the globe have realized to go ‘Digital’ to succeed. As the companies started going ‘Digital,’ a need to hire the ‘Digital Marketing Experts’ is on the rise.
Digital Marketing is perhaps more in demand as compared to other available job roles across the globe and is bound to create more than 1,50,000 jobs by the year 2020.
There is, however, a substantial gap between the availability of Digital Marketing jobs in the market and the available talent to fill those jobs. Also, the demand for digital marketing experts will keep on increasing exponentially. There are a lot of ways to become a Digital Marketer, which entirely depends on your attitude towards this field!
If you are looking to become a digital marketing expert someday, you need to start understanding various opportunities in digital marketing, followed by grasping the concepts in digital marketing and implementing those practices.
Since there is no such government recognized degree in “Digital Marketing” so far; you can pursue a course, or you can choose to learn and implement digital marketing concepts on your own. It has become more accessible to learn and execute digital marketing now, more than ever.
The primary reason being the availability of free online resources in the form of blogs, video platforms like “YouTube”, and some free online courses which can get you started on your blogging journey.
Let me share some of the most effective methods to help you to choose the ways to become a digital marketer.
Enroll yourself in a digital marketing program
There are various Digital Marketing courses available in the market where you can get theoretical and practical knowledge about digital marketing. Some of those courses are Online while some are Class-Room based. As per your convenience, you can choose either of them.
You can go for an online course if you are not willing to travel all the way to the training center. Some people, however, do not feel comfortable attending an online lecture and thus are more comfortable visiting the center.
I like Class-Room based training because the trainer is going to be right in front of us and we can ask any number of questions and implement those, real-time.
There are various digital marketing courses available in the market, these days. I would like to mention some of the best institutes you can approach;
Expert Training Institute
Expert training institute offers one of the premium Digital marketing Course In Delhi. The institute is located in Rohini, New Delhi and offers 33 unique digital marketing modules at just 34990 INR with 100% placement assistance. The institute also provides the following list of services included with this course;
- 15 certifications.
- Certified Trainers.
- Free Tools.
- Installments Facility.
- Classroom Videos.
The institute has an average rating of 9/10.
Digital Technology Institute(DTI), New Delhi
‘DTI’ is led by Mr. Anup Prasad, an M.B.A graduate, possessing more than ten years of experience in digital marketing. The main feature of their digital marketing program is the ‘HTML’ training, which is a part of their digital marketing program.
I have personally attended a couple of Demo Classes with this institute and found it worth joining.
The institute has an average student rating of 4.9/5 out of 288 reviews on Google.
Located in Janakpuri (west), they offer the course for 25000 only. The main Highlights of the Digital Marketing Course from this institute are:
• 3 Free Demo classes.
• Hands-on Practical experience.
• Internship opportunities.
• Placement Assistance.
• Workshop and Seminar Invites.
• Free Digital Marketing tools, worth 68000 INR.
Edu Pristine provides classroom training as well as online virtual classes for international certifications in Finance, Accounting, Analytics, Digital Marketing, Project Management, and Six Sigma.
It offers “Digital Marketing Master Program” comprising of more than 100 hours of lectures and practical sessions.
The program also includes Soft Skills Training and 100% placement assistance.
The cost of “Digital Marketing Master Program” is 60000 INR (inclusive of G.S.T), whether you go for classroom training or live virtual training. The key features of the program are:
• 80 hours of instructor-led training.
• Simulations for real-life practice.
• 1 Live Website Deployment.
• A Domain Name.
• A Business e-mail account.
The institute has an average student rating of 3.6/5 out of 103 reviews on Google.
Digital Vidya is a known brand in online digital marketing training, claims to have trained more than 30,000 participants. Apart from digital marketing, the institute also provides training in Big Data Hadoop and Data Analytics certification. The cost of their ‘Digital Marketing’ program is about 60000 INR.
The institute has an average student rating of 3.4/4 out of 15748 reviews on Google.
Digital Vidya is also an official training partner for Google.
Enroll in a free Digital Marketing Course
In case you are not willing to invest in a digital marketing course due to some reasons, you can always go for a “Free digital marketing course”. There are a few websites which offer digital marketing training, free of cost. Although the course is not in-depth, yet it is worth investing your time on. A few sites which offer this free course are, as mentioned below:
A few years ago, I started learning digital marketing from digitaldeepak.com. Initially, I started reading his blog posts and eventually, I enrolled in the ‘free digital marketing course’ which contains 25 video lessons delivered to your email address every alternate day. After completing those 25 video lessons, you would also receive a certificate of completion. I would, however, not recommend you to go for his paid courses due to poor service.
Google Digital Unlocked
There are 26 modules which comprise of 103 video lessons in total. Each module has an assessment which you need to take to clear that module. All you need is to have a Gmail account to access these free video lessons.
You can also visit emarketinginstitute.org to enroll for a free digital marketing course, along with a 155 pages e-book and a certificate of completion. This course is suitable for beginners, as are the other similar classes.
Sorav Jain is a digital marketer and has organized more than 150 workshops across India on subjects like email Marketing, content marketing, Google Adwords, and so on. He offers you 30 hours of free digital marketing content on various topics like website building, SEO, content marketing. You can have free articles, e-books, videos, and digital marketing updates, once you enroll in his course.
Do an internship for a few months
You may already realize that it is difficult to become a digital marketer if you continue only reading the blogs or any online content on digital marketing. You absolutely, need to practice it in real time because companies look to hire those candidates who have some experience in one or the other aspects of digital marketing.
I understand that companies would not hire you full time, if you do not have a hands-on experience, however, you can always go for an internship for three months/six months to have practical exposure to digital marketing. The best way to do that is to visit internshala.com and apply for various courses in your city.
Practice it yourself
This method of practicing digital marketing, is by far, the best among the above few. All you need to do is have a ‘self-hosted WordPress blog’ which you can build by purchasing a ‘Domain Name and Hosting‘ and start practicing the digital marketing concepts by yourself, to have a hands-on experience. There are various free online resources where you can learn concepts and the methods to build your own blog.
You would be able to gain practical experience in the form of a project that you can mention in your resume. The project can be your asset, that you can use to either monetize or make it a springboard to display your capabilities of handling digital marketing campaigns.
There are various options available for you to go for and explore multiple ways to become a Digital Marketer. Self-practice is very important as digital marketing is purely practical. Go ahead and make your blogging journey, a success.