Pinterest is not only a social media platform where you share your content to promote your business but also a search engine. There are various ways which you can Do-It-Yourself to drive highly relevant traffic to your blog from Pinterest.
In this article, I will share how you can use Pinterest to grow your blog by driving quality traffic resulting in higher rankings on search engines.
Pinterest as a social media marketing platform is highly relevant to various markets like e-commerce, Health and Beauty, Make money from home, and even digital marketing.
Here is the step-by-step guide to drive traffic to your blog from Pinterest
1. Create a Pinterest Business Account
It is effortless to create a Pinterest business account for free. If you already have a personal Pinterest account, you can easily convert it into a business account. The business account is better for marketing as it comes with additional features like Analytics.
2. Complete your profile
It only takes a minute to complete your business profile on Pinterest. Start by adding necessary information like your Business name(blog name), Who you are, What your business does and How to reach you.
3. Verify Your Website
For Pinterest to be able to recognize your blog. Similar to how you confirm your website on the Google search console, Pinterest also asks you to copy and paste a tag to the head section of your site. To serve this purpose, you can add a plugin called “Header Footer and Post Injection.”
4. Create your First Pinterest Board
Before you go ahead and start saving pins, make at least one board. Make sure your board title and description are optimized for search. Example; If I would like to look for information on how to make money online, I would type “How to make money online” in the Pinterest search bar, and I would use it for my board. Also, do not forget to add a ‘Category’ and the ‘Description’ to each of your boards.
5. Create Your First Pins
Once you have your board ready, start creating amazing pins for that board. Save suggested relevant pins for your board and going forward, you can create your pins and save to your boards. You can also choose to use images from your blog.
Use free images on Unsplash and Canva and create your pins.
6. Apply for rich pins
Rich pins show extra information directly on your pin. There are four types of rich pins namely Product, Article, App and Recipe.
An Article rich pin shows a headline and a description. Similarly, App rich pin shows an install button so that people can download your app.
- Applying for rich pins is easy, all you have to do is install “Yoast SEO” plugin if you haven’t already.
- Now once you are done writing an article on your blog, you click on the social sharing button.
- Add the Facebook title and description. Also, add an image if you like.
- Now, go to Pinterest Rich Pins Validator.
- Type in the URL of the article you wish to apply. Click ‘Validate.’
- You should be able to see the following page;
7. Follow people in your niche
To be successful in driving quality traffic to your blog, you should start following the top players in your niche and start pinning their content. To start getting your followers on Pinterest, connect your Facebook account to Pinterest. That way, your Facebook friends can start following you, and you would not be sitting on zero followers.
To search for people in your niche, type in relevant keywords on the Pinterest search box; Click on the ‘Drop down arrow’ and click on ‘People.’ You can also click on ‘Boards’ and follow the relevant ones in your niche.
8. Start Pinning Actively on Pinterest
There is no specific count for how many times you should ideally Pin every day. You can start with 20-25 pins per day. Also, if you are new to Pinterest, start pinning other people’s content to start getting traction on your profile. Once you start getting followers and monthly unique visitors, you can start pinning your content. The best platform to start creating your pins is Canva.
9. Add a ‘Pin it’ button on Your Blog
To make it easy for your readers to share your content, make sure you have a ‘Pin it’ button on all your blog posts. Pinterest claims that ‘Pin it’ buttons have helped businesses achieve massive growth in getting referral traffic, back to their websites.
10. Join Tailwind
Don’t have time to Pin to your boards regularly? No Problem! Tailwind can help you automate that by scheduling your Pins at specific day and times of the day so that you get the most out of your Pins.
Tailwind tribes allow you to share other people’s Pins. In return, you can expect your Pins to get shared by other people in a tribe. It will be a Win-Win situation for each tribe member.
Five Important Tips For Amazing Pins
Pinterest as a social media platform works on Pins rather than posts.
To attract a massive audience to your Pinterest account, you should start making great pins.
Best pins are visually appealing, tells a good story and make people desire to learn more.
It is not that difficult to create amazing pins if you start following the below few tips and implement on your blog.
1. Choose An Eye-Catching Image
Use a high-quality image and pin it to a relevant board. Pinterest recommends using a picture with a 2:3 aspect ratio (Example; 1000×1500 pixels).
2. Include Your Business Logo
Include your business logo on every pin. It is, however, advised to avoid the lower right corner of the image. Better to include the logo on the top right.
3. Show Context
Pick images that should help people understand why your idea or product is a right fit for them. Your pin should mention how someone can use your product.
4. Present your brand front and center
Use relevant images that showcase your brand and make your product or service, the focal point.
5. Add Text Overlay to Convey a Better Story
Make your pin stand out by adding a text overlay that goes on your pin image. Keep the text concise, so it makes easy for people to read on their phones.
Pinterest is a fantastic channel to boost your website traffic while allowing you to make money through Affiliate links and by offering Pinterest marketing services on the various virtual assistant websites like Upwork, Fiverr, etc. Pinterest as a platform provides an opportunity to expand your brand’s global reach.