Email open rate is the percent of a total number of subscribers who opened an email marketing campaign. These rates usually vary depending on the subject line and the relevancy of the email content for subscribers. A healthy open rate is typically in the range of 20-40%.
With more than 80 billion business emails sent each day, It is challenging to get an email getting read by subscribers. How are you going to stand out?
Well! If no one opens your emails, all of your great email content doesn’t matter and goes wasted. Isn’t it!
In this article, we are going to dive into one of the most critical parts of an email, which is “Your Email’s Subject Line.” These tricks and strategies will help boost your email open rate.
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Refer to the table below which shows email open rate across various businesses:
| Business | Percent Open Rate | Percent Mobile Open Rate |
|---|---|---|
| Hospitality | 16.5% | 63.9% |
| Automotive | 13.17% | 67% |
| Child Care | 21.5% | 89.15% |
| Consultant/Training | 13.48% | 51% |
| Education(College) | 17.8% | 63.9% |
| Finance Advisor | 18% | 54% |
| Fitness Center/Recreation | 15.7% | 71.6% |
| Government Agency | 21.6% | 65.9% |
| Health Professional | 17% | 67% |
| Insurance | 14.35% | 50.67% |
| Legal Services | 20% | 56.66% |
| Manufacturing | 15.14% | 48% |
| Marketing/Advertising | 10.6% | 53.5% |
| Personal Services(Photography/Housekeeping) | 17.5% | 63.5% |
| Professional Services | 16.2% | 58% |
| Publishing | 13.86% | 51.7% |
| Real Estate | 15.8% | 53% |
| Restaurant | 15.6% | 62.63% |
| Salon | 13.9% | 74% |
| Retail | 12% | 59.9% |
| Technology | 12.2% | 42.43% |
| Travel | 15.5% | 51.3% |
Try these tricks to enhance the email open rate
• Don’t use ALL CAPS
This triggers spam filters and can cause your emails to get filtered to the spam folder. Using all capital letters can be perceived as ‘Screaming at the person’ which is NOT considered an appropriate business etiquette.
• Do keep it under 71 characters
There’s a lot of debate around the ideal length for a subject line. Most experts agree that you should stay under 71 characters. However, I’ve found that the most-opened subject lines are between 50 and 65 characters. There are exceptions for when a shorter subject line can be very effective (a few words or less), but I encourage you to test this with your audience.
• Do review your subject line on a mobile phone before sending
Awkward or inappropriate phrases can display if a mobile phone cuts off a subject line at the wrong place. It can also remove the part of your subject line that’s really going to get people to open! To ensure this doesn’t happen, send yourself a test of your email and review it on a mobile phone.
