An advertisement is an audio or a visual form of marketing that makes use of a sponsored message to promote or sell a product or a service. An online Ad, like any other traditional Ad, is also a paid form of marketing. In this article, I shall share about Facebook ads to help the website owners understand the basics of this paid advertising platform. If you already own a website or a self-hosted WordPress blog, you can go ahead and create facebook ads account by referring to this article. However, if you are yet to build your blog, you should probably read about how to build a WordPress blog.
Facebook is the largest and the widely used social network in the world; the second largest being Instagram with 32% users across the globe, as of 2016. It is also one of the powerful channels that help drive good source of traffic to your website. Before I share some exciting things about this Advertising platform, I would like you to go ahead and create your Facebook page for your business or your blog,
You can refer to the following steps;
Create a New Facebook page
I am sure you would have a Facebook account already. Now is the time when you should create a new page, especially for your blog. Go login to your account and click on ‘Create Page.’
Now, you would be asked to choose between a business, a brand, or a community. Select ‘Business or Brand’ option. Click on ‘Get Started.’
Choose a Page Name and a Category
Depending on your blogging objective, choose a Facebook page name and a category. I chose the page name as ‘Learn Blogging’ and Category as a ‘Blogger’ from the drop-down.
Mention your contact information like your street address, while you can choose not to share your contact number. Now after you done with filling up your address, click on ‘continue.’