According to the “Times of India,” there is a prediction of having more than 1.5 lac job opportunities in digital marketing by 2020.
All of those who are already practicing digital marketing or those who are working as a digital marketer, are bound to be in a strong position to make a massive growth soon.
Apart from looking around for various job opportunities in digital marketing, you can also start freelancing on various job portals like Upwork.com, Guru.com, Freelancer.com, Remote.com, and so on, after you gain some experience in digital marketing. To explore some of the stunning ways to become a digital marketer, you can click here.
Before I can go ahead and educate about these portals(in another blog post), first let’s take a look at various job opportunities in digital marketing;
The role of an S.E.O professional involves implementing S.E.O Strategy (both On-Page and Off-page), while continuously monitoring search ranking on the first page of the google search engine.
The person is also responsible for researching and analyzing competitor’s links and their strategies to rank on the first page of a search engine result page.
S.E.O executive is also expected to handle the “search engine friendly’ content part on their own.
S.E.O executives/managers are in high demand. Therefore, organizations are willing to pay a high salary to those who have a rich experience in handling S.E.O strategy.
An S.E.O executive who carries one year of working experience can have an average salary of 3 lakhs per annum.
A “Search Engine Marketing” specialist is expected to have a strong understanding of the concepts, strategies, policies and the best practices. He also creates content that would result in winning a bid over the competitors (for a particular “keyword”).
S.E.M professional is also expected to have a strong knowledge of Google Analytics. The average salary to an S.E.M Manager is 4-5 lakhs/annum for a person who has 1-2 years of experience.
E-mail Marketing Executive/Manager
An e-mail marketer is expected to manage the implementation and measurement of various email marketing campaigns.
The person is also responsible for carrying effective A/B testing strategies for higher R.O.I (Return on Investment). Also expect to bring sound knowledge and working experience with various email marketing tools like “Aweber,” “Mail Chimp,” “Zoho CRM,” “Drip,” and so on.
The person holding at least two years of experience as an email marketer gets an average salary of 4 lakhs/annum.
“Affiliate Marketing” lets an individual or an organization to earn a commission by promoting other business’s products or services.
An affiliate marketer is expected to possess a sound knowledge of the advertising industry, technologies and pricing models. An Affiliate marketing manager leads a team of affiliate marketers and is also responsible for achieving the desired R.O.I.
An individual who possess more than one year of experience as an affiliate marketer can expect an average salary of 3 lakhs/annum.
Social Media Executive/Manager
A social media marketing(S.M.M) manager is responsible for handling social media blogs and posts. The position also demands writing various articles for forums and classifieds websites.
An S.M.M manager is also accountable for monitoring social media activities on various platforms like LinkedIn, Facebook, Twitter, Instagram, etc.
A skilled professional having more than one year of experience is entitled to an average salary of 3.5 lakhs/annum. Admittedly, there are ample job opportunities in digital marketing with proper remuneration.
Almost all the digital marketing agencies require web designers or web developers as a part of their team. They help serve the digital marketing services to their clientele.
Depending on your skill set and relevant experience in various tools like Java, PHP, My SQL, CSS, Bootstrap, etc. widely used in website design and development, you can find an excellent opportunity with some of the most reputed digital marketing agencies.
A PHP developer with two years of experience can get a salary of 4 lacks per annum.
Content Marketing Manager
Content marketing is another form of digital marketing where useful and relevant content is created, published and being distributed online to attract the audience and ultimately generate action from that audience.
A content marketing manager is responsible for devising marketing strategies aimed at driving traffic that delivers sales for an organization.
The person is also accountable to create useful content, and systematically distribute that content to various discussion forums, social channels, etc.
A Content Marketing Manager gets an average salary of 4 lacks/annum.
Digital Marketing Manager
A digital marketing manager is responsible for the organization’s entire digital marketing efforts. The person develops, implements and manages marketing campaigns to promote products and services.
The role, however, differs from organization to organization; also depends on the type of industry the organization targets to market their products or services.
Since you are reading this post, I am sure you would also like to work as a “Digital Marketing Manager” someday.
You must have at least 3-4 years of experience as a digital marketing manager to apply for this position with an organization.
There are a plethora of other job opportunities in digital marketing as well, apart from the above mentioned. Some people do not look to work with an organization.
They choose to provide their services(freelancing), after gaining some experience with digital marketing campaigns and strategies. Digital marketing is a rewarding career with ample advancement opportunities. There is an inadequate number of digital marketing professionals, whereas the demand is very high.
If you plan to be a digital marketing professional shortly, you are on the right track.