LinkedIn offers business and employment services and is primarily a professional networking website. As of 2015, the LinkedIn network has more than 4 billion members across 200 countries.
The users on LinkedIn can find people in a relevant niche, search for jobs in a city and business opportunities recommended in someone’s contact network.
If you have your website or a blog, you can go ahead and follow the step by step approach to polish your LinkedIn profile and start increasing the followers, and if you are yet to have one, I would suggest you build your blog or a website today.
Why Should You Be Using LinkedIn?
Although some people may argue that Facebook is the right channel to market your business or a blog but trust me it’s tough to attract organic traffic unless you are paying Facebook to run your Ad campaign and this is where LinkedIn comes into the picture.
It is an excellent tool to Drive traffic to your content and use it as a platform to market your blog without spending much on this platform.
Due to the lesser content being published on LinkedIn as compared to Facebook, the organic reach can reach up to as much as 60%.
LinkedIn is a pure B2B platform, and as compared to platforms like Facebook or Instagram, the conversion can be as much as three times more.
LinkedIn as a marketing platform is an excellent source for attracting traffic to your content with a vast target audience (comprise of 40 million decision makers).
There are plenty of ways by which can help you increase your followers on LinkedIn. Some of them can be on-boarded with a step by step approach as mentioned below;
1. Create an amazing LinkedIn Profile Picture
Having a beautifully structured profile is very important. Start with a profile picture with a lovely background image. Try not to include selfie pictures or vacation pictures as nobody is going to take you seriously. A professional picture can bring you a long way on LinkedIn or any social network for that matter.
2. Make the most out of the profile headline
On the search results, your headline (A Tagline) is visible to people on LinkedIn. It should represent what you are as a professional or a blogger. Turn your professional story into a summary and don’t forget to mention your achievements.
3. Use Keywords and personalize your URL
LinkedIn is as much a search engine like Google. So, try to use keywords in your summary and your experience. E.g., If you are an email marketer, try to include everything related to email marketing abilities and also include keywords as much as possible but don’t overdo it. Use your professional blog as a spring boat by adding your business URL to your LinkedIn contact section.
4. Share some exciting piece of content
As per your topic of interest, write interesting and informative content on a regular basis and share it on the wall. A content can be in the form of text, images, videos, infographics, product or service reviews, etc.
5. Join LinkedIn Groups
Joining various LinkedIn groups in your niche is a very effective way to highlight your Company Page and attract more followers. Search for relevant people in your niche and add them. Make sure to add a note while asking for a connection and state your reason to connect.
Taking part in LinkedIn groups is an effective way to highlight your blog or website and attract more followers.
6. Add LinkedIn Follow button to your blog or website
Adding the social media sharing buttons to your site makes easy for the people to like your page or follow you on various platforms including LinkedIn. Add the LinkedIn follow button to the footer of your website so that the page load won’t hamper.
Link to your website in all of your marketing communications like emails, newsletters, etc. You can get the LinkedIn follow button here.
7. Promote Your LinkedIn page on other social media channels
You can share a piece of content on other social media channels like Twitter, Facebook, etc. and ask Twitter followers or Facebook fans to follow your LinkedIn page. You can also promote your LinkedIn profile on Pinterest by creating relevant boards and adding some breath-taking images to it.
LinkedIn started as a professional networking website; eventually grew to a potent and beneficial platform for a blogger to market a blog. You can also use it to promote your content or a site for any of the organizations you are running or are a part of. You need an amazing profile and a sense of authority before you go there and amplify your content and ultimately increase the number of followers.