Before we dive deep into various free keyword research tools you can use for your blog or website, let me help you understand some basics of Keyword Research, first.
It all starts with an internet user who comes to the search engine (Google, Bing, YouTube, etc.) and looks for either of the below;
Information in the form of content (Text/Images/Videos).
Make an online transaction.
Entertainment in the form of Audio files or watching some videos.
Whatever may be the intent of the internet user, the ‘term’ or a ‘phrase’ which he uses to get the desired result is called a ‘Search Query’ of that user.
For Example, A person plans for a vacation someplace exotic in India. He comes to the internet and types a query “best places to visit in India.”
A search engine processes this phrase (search query) and displays all the relevant and the quality information in the form of search engine result pages (SERP). Regarding S.E.O, Keywords are the words or the phrases that a business or marketers use on its website.
A business aspires to include these keywords on its website so that search engine bots identify those words and make that article appear on the first page of the search results.
Why Are Keywords Important?
The ‘Keywords’ that a business chooses to include in their content determines what kind of traffic it gets. To rank well organically and drive traffic to a site, a store or a blogger must understand the need of its audience, the kind of content they seek and the language they use.
Keywords are essential for both internet users and online businesses. It forms a basis between what people are searching for, on the internet and the content you provide to fill that need.
You can add the meta keywords by installing a plugin called “All in One Seo.” Let’s explore various free keyword research tools which you can use to gain a higher ranking on the search results.
1.UberSuggest by Neil Patel
UberSuggest is an amazing tool to check the various keyword ideas by typing the search term on the search bar.
To maintain the continuum, I have put the same keyword in the search query as mentioned above i.e. “places to visit in India.”
UberSuggest comes up with various important parameters like the monthly search volume, SEO ranking difficulty level, the estimated competition in paid search, and the average cost per click (C.P.C).
UberSuggestalso displays other related keyword ideas including various parameters like the number of searches the keyword has during a month, estimated competition in organic search. The higher the number, the more will be the competition for that keyword.
To view more related search queries by the internet users, you can click on “VIEW ALL KEYWORD IDEAS” as shown in the image above.
This amazing keyword research tool also lists the top 100 URLs which rank for the keyword when you search for it on Google.
SERP Analysis also shares the following data against the search keyword:
The estimated traffic these web pages get from Google for the keyword.
The total number of social shares of that URL.
Domain Authority, which is a score in the range of 1 to 100 given to all websites. The higher the number, the more authoritative a site is and the higher it ranks on Google.
2. Google Correlate
Marketers around the world are able to mine millions of search queries coming from the people who seek search engine for some online information or transaction.
This keyword research tool was rolled out in 2011 by Google. According to Google, “It is a tool on Google Trends which enables you to find queries with a similar pattern to a target data series. The target can either be a real-world trend that you provide (e.g., a data set of event counts over time) or a query that you enter.”
Google correlate displays keywords with similar time-based or regional search patterns to the search query you provide. This tool is a Google Trends in reverse, which means ‘Instead of keywords suggesting patterns, the patterns suggest or point to keywords.’
To use this tool, just type in a keyword to see the charts and the graphs of otherterms which correlate with the keyword. I have used the keyword “placesto visit in India.” as an example in the search box to analyze what other terms correlate the same way that “places to visit in India” does for both time and location. Below is the screenshot of what you will see.
The above scatter diagram shows the Web Search activity for “places to visit in India.” and “best time to.”
3. Keyword Planner by Google
Keyword Planner is widely used and the most loved keyword research tool out there. If you are new to blogging, this is the right tool for you to explore various keyword ideas.
You can go ahead and click on either of the options depending on your requirement. Find keyword ideas that will help you reach people interested in your business. You also get to see search volume and other historical data and forecasts for your desired keyword(s).
To find the keywords for the search query, click on “Find New Keywords” and type in your search item. The tool will fetch various keyword ideas with the following details:
Average Monthly Searches for that keyword
Competitiveness of that keyword
Low range of page bid.
High range of page bid.
‘Keyword Ideas‘ lists various closely related and broadly related keywords which you can include in your article to help achieve high ranking on the Google search engine result pages.
‘Average Monthly Searches‘ shows the average number of searches for this keyword and its close variants based on the month range as well as the location and Search Network settings you selected. You can use this information to see how popular your keywords are during different times of the year.
‘Competition’ shows how competitive ad placement is for a keyword, specific to the location and Search Network targeting options that you’ve selected. The level of competition—low, medium, or high— is determined by the number of advertisers bidding on each keyword relative to all keywords across Google.
‘Top of page bid (low range)‘ shows the lower range of what advertisers have historically paid for a keyword’s top of page bid, based on your location and Search Network settings.
‘Top of page bid (high range)’ shows the higher range of what advertisers have historically paid for a keyword’s top of page bid, based on your location and Search Network settings.
4. Google Trends
Google Trends is another amazing tool by Google used to analyze the popularity of top search queries across various regions and languages globally. The tool uses graphs to compare the search volume of various different search queries over time.
Let me show you the use of Google Trends with an example;
I would like to know the popularity of a keyword “Search Engine Optimization” over time in the US region.
I type this query in the search box and hit enter. Below is the screenshot of what I see.
Google Trends-Interest Over Time represents search interest relative to the highest point on the chart for the given region and time. A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular while a score of 0 means there was not enough data for this term.
Google Trends-Interest By Subregion
See in which location your term was most popular during the specified time frame. Values are calculated on a scale from 0 to 100, where 100 is the location with the most popular, a value of 50 indicates a place which is half as popular. A value of 0 indicates a location where there was not enough data for this term.
Also, note that a higher value means a higher proportion of all queries, not a higher absolute query count.
With Google Trends, you can also compare multiple search queries at a time and compare their behavior over time. I chose to compare ‘Search Engine Optimization’ with ‘Search Engine Marketing’ and found the following result;
The above graph clearly shows that the search term in blue is more popular than that in red.
5. Ask the public
Ask the public is a straightforward yet powerful keyword research tool. All you need to do is to type a search term, and the tool will come up with long tail keywords which are easy to rank in search engines.
You can also download the entire list of keyword ideas in the form of a Microsoft Excel file.
The above screenshot shows the search results for the keyword “link building.” The tool fetches the keywords in the form of;
Keyword research is always important when it comes to ranking your website or blog on the search engine result pages. I would recommend you to use one or two of the above listed free keyword research tools and gradually start using other paid keyword research tools like Ahrefs, SEMrush, etc., if required. Hope this article was useful and relevant to you.
Should you come across other free keyword research tool, do comment below.