LinkedIn offers business and employment services and is primarily a professional networking website. As of 2015, the LinkedIn network has more than 4 billion members across 200 countries.
The users on LinkedIn can find people in a relevant niche, search for jobs in a city and business opportunities recommended in someone’s contact network.
If you have your website or a blog, you can go ahead and follow the step by step approach to polish your LinkedIn profile and start increasing the followers, and if you are yet to have one, I would suggest you build your blog or a website today.
Why Should You Be Using LinkedIn?
Although some people may argue that Facebook is the right channel to market your business or a blog but trust me it’s tough to attract organic traffic unless you are paying Facebook to run your Ad campaign and this is where LinkedIn comes into the picture.
It is an excellent tool to Drive traffic to your content and use it as a platform to market your blog without spending much on this platform.
Due to the lesser content being published on LinkedIn as compared to Facebook, the organic reach can reach up to as much as 60%.
LinkedIn is a pure B2B platform, and as compared to platforms like Facebook or Instagram, the conversion can be as much as three times more.
LinkedIn as a marketing platform is an excellent source for attracting traffic to your content with a vast target audience (comprise of 40 million decision makers).
There are plenty of ways by which can help you increase your followers on LinkedIn. Some of them can be on-boarded with a step by step approach as mentioned below;
1. Create an amazing LinkedIn Profile Picture
Having a beautifully structured profile is very important. Start with a profile picture with a lovely background image. Try not to include selfie pictures or vacation pictures as nobody is going to take you seriously. A professional picture can bring you a long way on LinkedIn or any social network for that matter.
2. Make the most out of the profile headline
On the search results, your headline (A Tagline) is visible to people on LinkedIn. It should represent what you are as a professional or a blogger. Turn your professional story into a summary and don’t forget to mention your achievements.