Email Click-Through-Rate is the most important metric in email marketing. More than 70% of internet marketers consider it a way to measure the success of an email marketing campaign.
One of the biggest challenges an email marketer faces today is getting people to take an action and click on a link in your email. To understand what is a click-through-rate in email marketing, let’s assume you manage to send 100 emails to your subscribers and only 5 of those took an action and clicked on at least one link on that email campaign. Now, in that case, the click-through rate would be 5%.
A higher email click-through-rate is a sign that your email marketing campaign is relevant and doing well while a low click-through-rate can mean that there is something that you are not doing right. Nevertheless, there is always a room for improvement.
Your email should always have a call-to-action (CTA) that encourages subscribers to do something. An action could be reading your latest blog post, signing up for a webinar or buying your product or service.
The more the number of subscribers you can encourage to click the link in your email, the higher will be your click-through rate. But how can you encourage readers to take action in order to boost click-through rates?
Here are my top tips for increasing your email Click Through Rates
Include relevant images in your email campaigns
According to a recent study and analysis by MailChimp in a study of 5 billion emails, they found that the email campaigns backed with relevant images had a 42% higher click-through-rate than those without images.