In this article, I am going to share how to become a successful blogger. About a billion people are consuming information (in one form or the other) over the internet. As the global economy is turning digital, it is essential for organizations to migrate to digital marketing. As more and more organizations are becoming digital, opportunities in the field of digital marketing are increasing proportionally.
If you want to kick start your career in this booming industry, this is the time. The best way to learn digital marketing is not by learning the concepts but by practically implementing those, by yourself. To get a broad overview of what it takes to be the self-made digital marketer, you can follow the below steps on how to become a successful blogger.
Choose a topic of your interest
To start a blog on your own, you need to have a start. Think about something you are passionate about and start writing about it. Don’t forget to include some images in your blog posts. Search for what people are looking to read over the internet and make use of that information to choose a topic to blog on. ‘Quora’ is one of the best platforms for you to have that information.
Buy a Domain Name and a Hosting Plan
To truly achieve blogging success, you must build a blog on your domain name. A good domain name should ideally contain 8-12 characters and should ultimately help increase in the “Click Through Rate.” Buy a shared hosting plan as per your budget and requirement. Do not spend too much on Domain Name and Hosting Plan if you are just getting started on your blogging journey.
There are various other cheap Domain Name and Hosting plans available over the internet these days.
Install a Content Management System
WordPress is known to be the best when it comes to a content management system. Usually employing PHP scripting language and MySQL Database, WordPress powers over 31% of the world wide web. Several hosting companies provide one-click WordPress install. You do not require a coding language to build your blog, as there are various themes and plugins you can use as per your requirements.
Register and verify your property on Google Search Console
For the search engine to identify your website and the corresponding pages in it, you have to let that engine know that your site exists. Google Search Console (formerly known as Google Webmaster Tools) is a free and a powerful analytics tool which provides an insight on what’s happening on your website, the same way Google Analytics does.
There are various ways through which you can verify your property (domain name) on a Search Engine like Google; The most common method is to copy the ‘meta tag’ and paste it onto your website’s homepage. The tag should go in the head section, before the first body section. To do this, go to your WordPress Dashboard, click on ‘Appearances,’ followed by ‘Editor.’
Start writing SEO Content
Content should be created keeping S.E.O. in mind. Include the target keywords which stand a chance to coincide with the search query from your target audience. Don’t worry if you are not good at writing; there is always an alternative. You can choose to outsource your content writing using “Content Mart” or “Upwork.” Click on contentmart.com and register yourself. There will be plenty of people around, who can write content for you, at a minimal cost per word.
Build your visitors’ e-mail List
Once you build your WordPress blog, you will start receiving traffic, via both direct traffic and organic search. Unless you have a ‘Call To Action” integrated on your website, there is no point of getting high traffic or any traffic for that matter. The ultimate goal of a ‘Digital Marketer’ is to monetize the blog with the introduction of its products or services. To monetize the blog, we would require the information of our website visitors in the form of email address and phone number. There are various tools available to help you capture your visitor’s contact information and build your email list, e.g., Pop-ups, header bars, etc.
You can start using ‘Constant Contact‘ Email Marketing Platform for free.
Try Paid Marketing campaigns to promote your Blog
Open an Adwords account and try paid campaigns; get started with low Cost Per Click bids. Google Adwords also provide free credit for new sign-ups. Also make some keyword research to observe what people are looking for, over the internet.
There are various keyword research tools, available online. Some of which are listed below;
Google Keyword Planner by which you can also get search volume for a list of the keywords and even the traffic forecasts from that keyword list. You can also discover new keywords and compare keyword trends.
Moz Keyword Explorer offers a free 1-month trial to identify the volume of the keywords along with the insight on difficulty, opportunity, and the potential score.
Google Correlate helps fetch related phrases in conjunction with your primary keyword.
Promote your content on social media
Social Media is one of the most reliable strategies to market when it comes to promoting online business; Blogging is none other than an online business. If you want to achieve success in blogging, treat it as a business.
Social Media campaigns have specific goals which are measured using Analytics, which helps design those strategies like any other medium of marketing like GoogleAds, e-mail marketing, and so on.
Refer various articles on how to open a facebook page, other than your one, and promote your blog using Facebook advertising. Also, embed social sharing buttons on your blog using WordPress plugins(for free). Similarly, you can even start promoting your blog using other social media networks like Twitter, Pinterest, LinkedIn, etc.
Register for a Google AdSense Program
Google AdSense allows the publishers (Website Owners) to serve automatic text, images, videos or any other interactive media. It is a Cost per Click advertising platform where any publisher who wants to put Ads on its website can register with the Google AdSense program.
Joining Google AdSense is free of cost; In fact, Google would pay the publisher for every click or the impressions for the Ads you display on the website. Let’s understand how it works;
An advertiser creates an Ad and asks Google to publish that Ad, either on the search engine or in Google’s display network. Once you register for an AdSense program, you would be a part of that display network. Refer the below steps to sign up for an AdSense account.
Create an AdSense account and activate it.
Set-up AutoAds on your website.
Set-up account information for payments.
Click the below link and sign-up for a Google Ad Sense account.
Sell your digital product or service
Creating your product or service and promoting the same online, is by far the best you could do as a blogger. You can offer a lot of services or products to your visitors and make a good revenue by that.
A product can be an e-book, a course, etc. while a service can be website design, content writing, S.E.O, and so on.
Selling your product or service not only creates revenue for you but also motivates you to write more and promote more, which is very important from a blogging perspective. Hope you got the idea about how to become a successful blogger and how you can monetize that blog of yours. All the best!