Before we dive deep into various free keyword research tools you can use for your blog or website, let me help you understand some basics of Keyword Research, first.
It all starts with an internet user who comes to the search engine (Google, Bing, YouTube, etc.) and looks for either of the below;
Information in the form of content (Text/Images/Videos).
Make an online transaction.
Entertainment in the form of Audio files or watching some videos.
Whatever may be the intent of the internet user, the ‘term’ or a ‘phrase’ which he uses to get the desired result is called a ‘Search Query’ of that user.
For Example, A person plans for a vacation someplace exotic in India. He comes to the internet and types a query “best places to visit in India.”
A search engine processes this phrase (search query) and displays all the relevant and the quality information in the form of search engine result pages (SERP). Regarding S.E.O, Keywords are the words or the phrases that a business or marketers use on its website.
A business aspires to include these keywords on its website so that search engine bots identify those words and make that article appear on the first page of the search results.
Why Are Keywords Important?
The ‘Keywords’ that a business chooses to include in their content determines what kind of traffic it gets. To rank well organically and drive traffic to a site, a store or a blogger must understand the need of its audience, the kind of content they seek and the language they use.
Keywords are essential for both internet users and online businesses. It forms a basis between what people are searching for, on the internet and the content you provide to fill that need.
You can add the meta keywords by installing a plugin called “All in One Seo.” Let’s explore various free keyword research tools which you can use to gain a higher ranking on the search results.[Read more…]